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From Real Estate to Lifestyle: The Evolution of Branded Living
In the run up to FHS Living, co-located with FHS World, industry experts share their thoughts on the key factors driving this ever-growing asset class, how brands can differentiate themselves in the market, where the best investment opportunities are, and more.
The Bench Rebrands ‘Branded Residences Forum’ as ‘FHS Living’
Branded Residences Forum (BRF) is being rebranded to ‘FHS Living’, effective with the edition running alongside FHS World in Dubai this October. The change folds branded residences into a wider, investment-led platform covering the full spectrum of living asset classes: Branded Residences, Student Accommodation, Senior Living, Serviced Living, Co-Living, Club Concepts, Shared Ownership, and Mixed-Use Developments.